International edition
July 16, 2019

Appointed as Managing Director and Chairman of the Gauselmann Group's sports betting division

Merkur Sportwetten GmbH names Markus Ettlin as its new management spokesman

Merkur Sportwetten GmbH names Markus Ettlin as its new management spokesman
"Offering our customers a first-class brand experience across all platforms is my top priority. What’s more, forthcoming liberalization of the market offers huge growth potential,” Markus Ettlin commented.
Germany | 04/10/2019

The company consolidates all sports betting activities of the Gauselmann Group, with operations in Germany, Austria, Belgium, Denmark and Sweden. It recently annunced its entry into the Polish betting market with the acquisition of sports betting provider Totolotek, and now the firm offers over 2,200 points of sale besides online channels.

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s of 1 April 2019, Markus Ettlin is new Managing Director and Chairman of Merkur Sportwetten GmbH. The company consolidates all sports betting activities of the Gauselmann Group, with operations in Germany, Austria, Belgium, Denmark and Sweden. Only a few days ago, it announced its entry into the Polish betting market with the acquisition of sports betting provider Totolotek. Sports betting clients can place their bets under the Merkur brand at over 2,200 points of sale (shops, kiosks, terminals) and a wide variety of Internet channels.

“The sports betting business segment is gaining increasing traction within the Gauselmann Group. In Markus Ettlin we have gained a top manager with many years of experience in wholesale and retailing, who will help to significantly drive the business forward and optimize the customer experience at the point of sale, both bricks-and-mortar and online. An additional bonus is that he comes from a family business, which will of course aid smooth integration into our corporate culture,” explains Paul Gauselmann, founder and Chairman of the Management Board of the Gauselmann Group.

Forty-seven-year-old Ettlin, who holds a degree in business administration, spent the past 18 years as a senior manager with the well-known duty-free provider Gebr. Heinemann. He joined the Gauselmann Group in December last year and has spent his first few months familiarising himself with the different business segments.

“I am looking forward to my new assignment. Offering our customers a first-class brand experience across all platforms is my top priority. What’s more, forthcoming liberalization of the market offers huge growth potential,” Ettlin concludes.

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