International edition
June 12, 2021

Interview with Tsveti Drumeva, Business Development Manager Central America, EGT Interactive

"Colombia proved its tremendous potential and helped the professionalism of the operators"

Tsveti Drumeva: "After ICE, we closed many deals with some of the major operators in different countries, like Colombia, Mexico and Argentina. Our operations in the Dominican Republic and Colombia have become stronger by launching our online games."
Colombia | 04/05/2019

The company will be showcasing for the third year in a row at FADJA, where they will display their games in all their versions, with additions certified for the Colombian market like Virtual Roulette. Drumeva remarks operators are focusing on adding verticals for online casinos to their platforms now, and through EGT Interactive's office in Colombia they achieved installations in more than 160 casinos.

W

hat innovations can we expect from EGT Interactive for LatAm markets at FADJA 2019? Will you be showcasing with a HOT stand design?

We are very excited to be present at FADJA for the third year in-a-row! Like in the previous editions, we will be showcasing alongside EGT and EGT Multiplayer, but this time one of the main focus on the booth will be on the Interactive area, and our guests can find more about our products and try our latest games released. The idea behind our stand (#62) is to transfer the fun of our games into an interactive and captivating space were the public will feel immersed into online gaming. We will present our popular games in all its versions – desktop, mobile, tablet – and, of course, the newest additions to our portfolio, like the impressive Virtual Roulette, shown for the first time on this year’s ICE edition and already certified for the Colombian market.

Colombia is one of our major focus in LatAm. With its 17 licensed operators and more than 2 million registered users, Colombia has proven its tremendous potential, and over the past two years it has flourished in one of the most mature markets in LatAm and to a great extend helped the professionalism of the operators.

What are your key expectations for the show, regarding the volume of visits, new deals and launches, networking, partnerships?

FADJA was our introduction in the Latin American market and every year we see more visitors. This exhibition is not only the most important one for Colombia, but also became a main event for the South American region. With the legalization of the online gaming, Colombia took a big step ahead and opened its doors for new operators and gave the possibility to international companies, like ours, to enter the market and provide their services.

EGT Interactive is one of the first game providers who certified their video slot games in Colombia. This led to a wave of new clients. As of March there are 17 operators in Colombia, so our objective is to get acquainted with the new operators and present our expanding portfolio to meet their needs. At the beginning, many of the operators got the contract to exploit only sports betting, but now they are focusing on adding verticals for online casinos to their platforms; which is a great opportunity for us as a provider of video slot games.

What are the areas you are looking to strengthen and obtain greater competitiveness there, and how are you planning to do that?

Our office in Colombia recorded amazing results with installations in more than 160 casinos and this gave us the opportunity to understand better the market and create special games for it. We are confident to say that it's easier for us to understand the Colombian player and to have the biggest portfolio of games specially designed for the Colombian market.

One of our latest releases is Virtual Roulette. The Roulette is one of the strongest games in Colombia and we are very happy to show this new product, that is so immersive that you almost feel like you are playing on a real roulette. Smoothly sliding-bet function on the betting board, sector and neighbors betting, re-bet, double and re-double functionalities are one of the main features of the game.

Great add-on to our games is the Jackpot Cards. It is a multilevel system with four levels of mystery Jackpot, featuring a bonus game. It is supported by all games, both on computer and on mobile devices, and it is a proven tool for attracting the players.

Could you describe in detail your current presence in LatAm, and your prospects for the region throughout this year?

After ICE, we closed many deals with some of the major operators in different countries, like Colombia, Mexico and Argentina. Currently, we are working on the technical side of these new partnerships, and soon we will be live and the players will have the opportunity to enjoy our games. And recently our operations in the Dominican Republic and Colombia have become stronger by launching our online games on these markets.

Our main focus is to always keeping close relationship with our business partners and listening to their needs so we can create games that are attractive for their players. We have seen that our most popular titles in the region have been fruit slots, so it was important to us to craft our strategy for the market around it. That is why this year we are bringing  “HOT Gaming to FADJA”!

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