International edition
April 22, 2019

With eye to take market shares in growing target Group

LeoVegas launches GoGoCasino as first brand on its multi-brand platform

LeoVegas launches GoGoCasino as first brand on its multi-brand platform
"Shortly after going live with our multibrand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market," CEO Gustaf Hagman commented.
Sweden | 03/25/2019

The company has rolled out GoGoCasino, the first brand on the Group's multi-brand platform "Brands of Leo".

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oGoCasino.com complements and diversifies LeoVegas' brand portfolio, which is operated under the collective name "Brands of Leo".

"Shortly after going live with our multibrand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market," comments Gustaf Hagman, LeoVegas' Group CEO. "For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the Group's strengths, experience and economies of scale. GoGoCasino is initially being launched in Sweden, but will go live in more markets soon."

GoGoCasino has been developed by a small team that has used existing resources within the Group, all in line with LeoVegas' plan to increase efficiency in the company with existing resources. The aim of the proprietary multibrand platform is to launch more customized brands.

The multibrand strategy and Brands of Leo are part of the Company's expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.

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