illiam Hill announced Tuesday a donation of $50,000 to the Council on Compulsive Gambling of NJ to fund a campaign centered on the production of an educational video that depicts the family of a problem gambler and directs them to helpful resources. The video will be distributed online and via social media, and promoted through ads on TV, on the radio, online and in movie theaters.
"We are proud to partner with the Council on Compulsive Gambling of New Jersey on bringing attention to this extremely important issue," said Joe Asher, CEO of William Hill U.S. "When we settled a lawsuit recently, we said a portion of the proceeds would go to an organization that supports people with gambling problems. The Council on Compulsive Gambling of New Jersey saw the article about our intentions and reached out to us. We spent a lot of time working on best use and we decided to focus on reaching out to family members of those with a gambling problem. I know from personal experience that family members of problem gamblers can help push those that need help to seeking it."
"The Council is delighted to receive this donation in order to alert the public that problem gambling is a treatable disease, and that there is help not only for the problem gambler, but for the family as well,” says Neva Pryor, Executive Director of the Council on Compulsive Gambling of New Jersey. Pryor goes on to say, "The Council and its Board are neither for nor against gambling, but if you do gamble, do so responsibly. A new video has been produced through this generous contribution and targets the family to let them know that they are not alone and that there is support, treatment and hope through the 800-GAMBLER phone number and the 800GAMBLER.org website. There, they will find resources and help available 24 hours a day, 7days a week."