International edition
September 20, 2019

Interview with Matt Reback, AGS Executive Vice President

"We focused AGS' ICE showcase on our online real-money and social casino gaming platforms and games"

"We are particularly excited about the AGS online game content that is soon to be available in regulated markets through our AxSys Games Marketplace," said Matt Reback, AGS Executive Vice President.
United Kingdom | 03/06/2019

A few weeks after this year's edition of ICE London took place, AGS' Executive Vice President spoke with Yogonet to provide details on the company's performance at the trade show.


n an exclusive interview with Yogonet, Matt Reback delved into the highlights of ICE London 2019, where AGS exhibited its latest products. He also announced the upcoming shows the company will be attending throughout 2019.

What is your general assessment of AGS' presence at ICE 2019?

This year, we focused our ICE showcase on our AGS Interactive online real-money and social casino gaming platforms and games. In the online real-money space, we gave live demonstrations of our AxSys Games Marketplace iGaming aggregation platform and our library of AGS and third-party game content.

We are particularly excited about the AGS online game content that is soon to be available in regulated markets through our AxSys Games Marketplace. The first release of our AGS games features a suite of game titles that have been proven in land-based casinos, including top-performers and player-favorites like Fire Wolf II, Forest Dragons, Fu Nan Fu Nu, Golden Wins, Jade Wins, Longhorn Jackpots, Olympus Strikes, Rakin’ Bacon!, and River Dragons.

The AGS team is confident that our AGS game content will perform just as well online as it does in the retail market, where we lead the industry by a significant margin in casino-owned game performance win per day of more than 1.6x house average, and premium leased game performance that ranked more than 1.7x house average in the last EILERS-FANTINI Quarterly Slot Survey.

At the show, we also showcased our ConnexSyssocial white label casino solution, a turnkey, free-to-play mobile app solution that pairs the casino brand with proven, player-favorite games to engage players at home, at work, and on-the-go – with a focus on driving the player back to the casino and keeping the player connected to the casino brand.

Has this year’s ICE met your expectations? Was there something different from previous editions?

We found the show to be very productive and fruitful for us from a business standpoint, with good traffic to our stand, the key decision-makers in attendance, and a well-organized conference and tradeshow. ICE gets bigger and bigger every year, with more exhibitors and more attendees, and this year the accelerated growth of online gaming and sports betting in U.S. regulated markets certainly was a factor that made ICE an even more important show.

With more and more of our land-based customers looking at an omni-channel approach that potentially could combine retail gaming, online gaming, social gaming, and sports betting, the show is even more relevant for casino operators and for suppliers like AGS during a time in our industry where we could see momentous change in the next few years.

Which tendencies or innovations stood out at the show?

This year’s show seemed bigger and busier than in past years. There was a definite buzz and focus around topics likeEsports, new online and land-based markets, diversity and inclusion, and regulation potentially stifling creativity. Big Data, responsible gaming, and payment innovation also seemed to be popular topics on the conference agenda as they have been for the past couple years.

How important is the European market to AGS?

The European market is an important one to our AGS Interactive business, as we offer a UK and Gibraltar-licensed iGaming aggregation platform (AxSys Games Marketplace) and a host of AGS and third-party game content for real-money gaming. We also have a social casino platform – ConnexSys Social White Label Casino – which has applications for the Europe market and along with that, a suite of AGS game content proven in the land-based market that is now available for social gaming. We also offer land-based game cabinets and a large library of game titles, as well as a host of proprietary table games, table-game progressives, and other table products, that could serve the European market; right now we are evaluating our land-based strategy for Europe, but we feel the market will become more and more relevant to AGS in the coming years.

Will you be attending any other trade shows during the following months?

Yes, 2019 is a busy year for AGS and we’ll be exhibiting and attending a number of shows. We’ll have a booth at the NIGA Indian Gaming Tradeshow in San Diego, California April 3-4. Next up will be our GameON Mexico Customer Summit in Mexico City on May 16, followed by our GameON North America Customer Summit at WinStar World Casino & Resort in Oklahoma June 11-13. Then we’ll be at the OIGA Trade Show in Tulsa, Oklahoma, July 22-24. We’ll have a large exhibit at G2E October 15-17, and then we’ll end the year at the Table Games Conference in Las Vegas November 18-20. We may decide to attend a few additional conference and trade shows, but that is a good summary for now.

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