The third acquisition by the Group in recent months

888 acquires BetBright’s sports betting platform

The Group will begin the integration process of BetBright’s technology into 888 as a soon as practicallyfeasible.
2019-03-06
Reading time 1:26 min
888 announces this week the signing of an agreement by its wholly-owned subsidiaries for the acquisition of certain assets of Dedsert Limited and Dedsert (Ireland) Limited and its affiliates (together, “BetBright”) for USD 19,77 million.

888 is acquiring high-quality and scalable sportsbook technology alongside associated risk
management, product and trading capabilities to support the long-term development of the
successful 888Sport brand.

The integration of BetBright’s sportsbook into the Group will give 888 complete ownership over its
technology and product development across four key online betting verticals (Casino, Sport, Poker
and Bingo). The Board believes that the Transaction will enhance the Group’s long-term prospects in
the global Sports betting market by enabling 888 to fully leverage its marketing and analytics
capabilities, scale and unique expertise.

The Group will begin the integration process of BetBright’s technology into 888 as a soon as practically
feasible. The Group aims to begin a phased and market-by-market roll out of its proprietary sports
book solution once integration is completed.

Itai Pazner, Chief Executive of 888 commented: “This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the Group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.

"With 888Sport becoming an increasingly established and popular worldwide sports betting
destination, we believe it is the right time to take ownership of our full sports betting proposition.
We are confident that this acquisition will increase the Group’s long-term prospects and
differentiation in the growing global sports betting market."

"The BetBright sportsbook has been developed by a fantastic team and is a high quality and
scalable platform. Our new colleagues joining from BetBright will significantly strengthen 888’s
sports betting expertise and industry know-how, and we are delighted to welcome them into the
Group." 

This is the third acquisition that the Group has made in recent months and demonstrates the
Group’s commitment to its strategy: to be a global leader in the online gaming market by driving
organic growth across regulated markets, supported by value-accretive M&A.”

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