International edition
May 26, 2019

Featuring a portfolio specially tailored for the EMEA region

Operators discover what’s inside Aristocrat at ICE 2019

Operators discover what’s inside Aristocrat at ICE 2019
“ICE 2019 yet again delivered another milestone in Aristocrat’s on-going growth within the EMEA region. Relationships with our partners have been strengthened and we now remain focused on delivering on the promises made," concluded Boje.
United Kingdom | 02/26/2019

Visitors to Aristocrat’s stand were introduced to a stunning line-up of new game content and hardware spanning multiple gaming segments.

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ristocrat Technologies Europe is reporting positively strong customer feedback to its 2019 portfolio for the EMEA region following another high profile showing at London’s ICE. Visitors to Aristocrat’s stand were introduced to a stunning line-up of new game content and hardware spanning multiple gaming segments.

James Boje, Managing Director – EMEA, said “It’s all about what’s inside’ was our message going into the show; making deeper connections, evolving legends, offering new visions and a glimpse of what’s next for gaming floors.

The passion and innovation of Aristocrat’s global design studios was laid bare and operators responded with great enthusiasm. With so much on offer to take in, it’s been a challenge to condense all the highlights into a shortlist.

“Alongside significant opportunities realised for the new Helix XT cabinet, casino partners have got well behind the renowned Dragon Link, Lightning Link and Mighty Cash iterations and Gold Stacks 88 Link, whilst also showing very keen interest in the flame55 games, Game of Thrones Fire & Blood and Buffalo Diamond. The Helix Tower configuration was also in high demand, with existing, new and forthcoming games all generating orders.”


Following overwhelming feedback on a number of new concepts displayed at ICE, Aristocrat has already begun the process of fast-tracking their release into European markets. One such example is Lucky Fortune Link, an Asian themed linked progressive combining an innovative ‘Picture Pays’ mechanic with the proven Hold & Spin feature inspired by Lightning Link.

“Significant progress was also made in non-casino segments,” continued Mr. Boje. “The expanding range of Spanish Salon games were broadly well received, prompting the renewal of two distribution agreements with key Iberian partners. And the growing collection of Ovation Bingo games also proved extremely popular with visitors”.



He concluded: “ICE 2019 yet again delivered another milestone in Aristocrat’s on-going growth within the EMEA region. Relationships with our partners have been strengthened and we now remain focused on delivering on the promises made.”

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