International edition
July 20, 2019

Marcel Heutmekers, IGT Senior Vice President Latin America, Gaming

"At ICE 2019, IGT received positive feedback on our diversity HD and USwitch multi-game bundles"

"Our customers in other parts of the world, especially North America and Europe, are deeply benefiting from the depth and breadth of our digital portfolio," says GT Senior Vice President Latin America, Gaming Marcel Heutmekers.
United States | 02/26/2019

Yogonet talks IGT Senior Vice President Latin America, Gaming Marcel Heutmekers about the firm's performance at the expo, highlights of IGT's portfolio and opportunities to come in 2019.


an we have your final assessment of IGT’s experience at ICE? What were the highlights in your opinion?

IGT had a very positive showing at ICE. The event drew IGT customers from all parts of the world, including many operators from Latin America. I was particularly excited to show our customers from Latin America IGT’s robust lineup of multi-level progressives with new base games for titles such as Golden Goddess, and our new standalone progressive such as Hyper Hits. Our continued momentum and localization efforts within our core video segment was another highlight and an area that stands apart as something that our customer deeply value. Finally, we received a lot of positive feedback regarding our diversity HD and USwitch multi-game bundles. We’ve maintained our focus on localizing the content within those bundles for the individual markets that we serve.

Which were the main topics or upcoming trends of the industry you think prevailed during the event, and visitors were most interested in talking to IGT about?

Growth and modernization are important goals for many of our customers. Subsequently, many of our customer conversations at ICE were focused on how IGT products, solutions and people can help them achieve those two primary goals. Our “quality over quantity” philosophy is another approach that resonates with our customers. They value the tremendous volume of discipline that we incorporate into our game development process, to ensure that they can deploy IGT content with confidence.

Did you organize special activities at your stand?

When coordinating IGT’s presence at a large-scale event such as ICE, our primary goal is always to generate a favorable and welcoming environment for our customers. Creating engaging activities and promotions that convey the excitement that our innovations bring to their casino floors is always an important element of our event planning process. Throughout ICE, IGT hosted a variety of attention-grabbing events within our stand. In addition to insightful customer meetings and product demonstrations, we facilitated IncrediBell! slot tournaments, hosted game-themed happy hours and coordinated game-related giveaways and promotions.

What was the feedback you received from IGT PlayDigital’s debut in London? What are your prospects for that division, and for TRUE 4D technology?

Many people agree that the digital space is one of the largest growth opportunities for the gaming industry. The formalization of IGT’s PlayDigital organization has better positioned IGT to deliver “end-to-end” digital solutions for existing and forthcoming digital gaming opportunities. As you know, regulated digital gaming in Latin America is minimal, but our customers in other parts of the world, especially North America and Europe, are deeply benefiting from the depth and breadth of our digital portfolio.

TRUE 4D is a product that IGT is quite proud of, as it demonstrates our ongoing commitment to innovation and moving the player experience forward. For many parts of the world, TRUE 4D is a niche product, but it is an important offering for operators who are looking to differentiate their casino floors through unique gaming experiences.

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