International edition
September 19, 2019

At Stand S3-110

Boxing champion Tyson Fury and SBTech launch 'BIG BANG' at ICE

Boxing champion Tyson Fury and SBTech launch 'BIG BANG' at ICE
SBTech is celebrating its 10th year at ICE London with its biggest and most ambitious stand yet
United Kingdom | 02/07/2019

On the opening day of ICE 2019, SBTech and champion prizefighter Tyson Fury gathered together thousands of delegates for the launch of the supplier's game-changing product innovation.

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isitors to STAND S3-110 were treated to a spectacular 'BIG BANG' launch of SBTech's latest innovation that promises to take the market by storm.

The new cross-platform, cross vertical product was unveiled by superstar boxing champ Tyson Fury, who was on hand to meet and greet queues of fans waiting to see the 6ft 9-inch-tall global sports star.

Fury became the unified WBA (Super), IBF, WBO, and IBO heavyweight champion in 2015 by defeating Wladimir Klitschko and last year battled his way to a draw against Deontay Wilder in one of the greatest fights in recent history.

TYSON FURY, said: "I'm very proud to be here with SBTech for the reveal of their latest product innovation. I haven't lost a match for the past 10 years, very much like heavyweight champ SBTech has been staying ahead of their game. As I steamroll my opponents, SBTech is doing the same to their competition with their ground-breaking products and next-gen technology."

SBTech is celebrating its 10th year at ICE London with its biggest and most ambitious stand yet showcasing its entire range of cutting-edge products.

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