International edition
September 16, 2019

At stand N2-310

Optima presents loyalty games at ICE

Optima presents loyalty games at ICE
These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics to create the perfect mix of luck and skill.
United Kingdom | 02/01/2019

OPTIMA GROUP will exhibit its Loyalty Games at ICE London, which bring the Casual Games experience into the iGaming industry.

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orking with OPTIMA’s spin-off Warbler Gaming, an experienced team from the mobile and console gaming industry, using the flagship MGS technology, they developed Loyalty Games to gamify customer experience and increase user retention for their partners.

These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics to create the perfect mix of luck and skill.

While user acquisition for the iGaming industry is already flooded with a price fight for registration bonuses and affiliates, Warbler Gaming also provides clients with the ability to engage existing users maximising activity and boosting customer retention through Loyalty Gamification, where customers exchange in-game achievements for points and promotions.

By customising games and segmenting users, operators can create gaming events, establish habits to increase customer spending and add an extra layer of value to their core business. Warbler Gaming is building its very own gaming platform with a unique currency on their pursuit to disrupt and accelerate the creation of the Casual Slot Games. All this together aims to renovate the audience targeting young adults by gamifying the slot scene and creating the “Gamebling” Industry.

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