att Reback, AGS Executive Vice President, spoke with Yogonet about the company's expectations for this year's edition of ICE Totally Gaming in London. The executive delved into the new products that will be unleashed at the trade show, mentioned the jurisdictions that offer the most potential for the company and finally revealed the different strategies and goals to be developed by the company next year.
What will be AGS's focus in terms of products at ICE London?
AGS’ focus at ICE this year is centered around our AGS Interactive business, which offers real-money and social gaming platforms and a large library of game content for both real-money online betting and social play.
At ICE 2019, in Stand N1-536, AGS will showcase our AxSys Games Marketplace game aggregation platform and soon-to-be-available game titles from AGS, which include online versions of AGS’ proven land-based performers like Golden Wins, Jade Wins, and Longhorn Jackpots. We will also highlight more than 600 game titles from our partner network of third-party game developers.
Also taking center stage is our ConnexSys Social White-Label Casino solution, a turnkey, free-play B2C mobile app solution for land-based casinos that blends the casino brand with AGS’ library of player-favorite games to deliver a mobile social gaming experience for players with connectivity to the player-tracking system and live events and meta-games to drive incremental revenue.
Which markets do you believe currently offer the most potential for AGS?
AGS still has plenty of white space in the North America market, and we’ll continue to focus on penetrating new markets for us like Canada, Pennsylvania, and Ohio, and will continue to grow our footprint in more of the Class III markets across the U.S., including Nevada.
We continue to be excited about the potential legalization of gaming in Brazil and the opportunities for our Alora video bingo cabinet and library of video bingo games, including the player-favorite Lotto Diamond. And we are just entering the Philippines with our Alora video bingo product, so there are lots of opportunities there.
Our AGS iGaming business is relatively new following our acquisition of Gameiom Technologies about eight months ago. When our AGS game content is approved and available through our AxSys Games Marketplace, we feel confident that this business will accelerate significantly with more and more online operators partnering with AGS for access to our content, which has already been proven to offer sustained, industry-leading performance in land-based casinos.
Last month, PlayAGS entered into an agreement to acquire Integrity Gaming. What can you tell us about this deal? What opportunities do you think it will bring for the company and what will be the response from visitors at the trade show?
Yes, right before the end of 2018 we announced our intention to acquire Integrity Gaming, which is a strong business with an installed base of more than 2,700 Class III and Class II games in Oklahoma and Texas. Once the acquisition closes, we’ll assume ownership of that network of gaming positions, with a focus on providing exceptional service and support and driving optimal game performance for our customers. We look forward to strategically managing this install base, as we have successfully done with our more than 24,000 recurring EGM placements across the U.S. and Mexico.
What discussions should drive the 2019 agenda?
At ICE, our focus will be to meet with online operators, demonstrate our broad portfolio of game titles, and share our vision for offering an exceptional play experience. We will also be meeting with numerous third-party content providers, as we are always seeking to build our library with a diversity of content that appeals to every player.
What is going to be your strategy this year to out-perform competitors?
2019 is going to be an exciting year for AGS as we continue to launch numerous new slot tiles for our Orion Slant, Orion Portrait, and ICON platforms. Later in the year, we will introduce our newest cabinet – the Orion Upright – with a library of exclusive new titles and AGS greatest hits. Our table games business has tremendous momentum too, and we will continue to introduce new proprietary table games, focus on the further penetration of our Dex S card shuffler following its very recent release, and add new table progressive products to our high-performing portfolio like Bonus Spin Xtreme. We believe that our investments in research and development, and focus on innovation, are the key factors that will enable us to outperform and continue to grow market share.
For our AGS Interactive business, 2019 will be its first year as a fully integrated AGS division and we’re very excited about the roll-out of AGS titles to give online players that same great experience that land-based players have when being entertained by our games. We will also focus on continuing to increase our partnerships with online operators, and adding new and differentiated content from some of the world’s best third-party game developers. The year is already proving to be busy and incredibly exciting.