elio Gaming debuted its Lotto Hero product this time 12 months ago and has since signed up a number of partners in Europe and Africa.
But it has now added a range of complementary products which will appeal to existing lottery brands looking to diversify their portfolio, or sportsbooks and casinos hoping to offer their customers a new experience.
Among the new customizable Hero family of games are daily, weekly, and event-based draws, which can be branded by individual operators to attract to a large number of customer demographics.
They also offer the ever-popular option of betting on international lotteries, including the Euro Millions, Euro Jackpot, Mega Millions, Power Ball, and Lotto 6/49.
And visitors to their stand (N7-433) next week are also set to be given a sneak preview of their new live lottery game, which CEO Richard Mifsud believes will be as much of a game-changer as live dealer has been in online casino.
He added: "I am confident we now have the most complete lottery solution on the market and we are excited about showcasing it at the industry’s biggest show. Rather than being a threat to existing lottery operators, I would suggest that we can really expand their online portfolios and offer something new with which to tempt the next generation of lottery player. There are also huge opportunities for casino and sportsbook brands who can easily add lottery as a vertical and quickly feel the benefits of its great acquisition, retention and reactivation qualities."