International edition
September 16, 2019

Interview with Anna Shahbazyan, Regional Director LATAM

"BetConstruct prepared a number of unprecedented projects to reveal at ICE"

"We have been operating in the LatAm market for 5 years and expect radical changes in Argentina and Brazil soon," Anna Shahbazyan said.
United Kingdom | 01/25/2019

With ICE London just around the corner, the company's LATAM regional director spoke with Yogonet to share her expectations about this year's edition of the trade show.


n an exclusive interview with Yogonet, Anna Shahbazyan, BetConstruct's Regional Director for LatAm, unveiled the latest products and innovations that the company will be showcasing at ICE London 2019. She also shared her views on jurisdictions that offer the most potential for gaming growth and the company's agenda for 2019.

What can you tell us about the products BetConstruct is planning to exhibit at ICE London?

ICE is a new year’s kickoff for us, and our goal is to make the beginning of the year as remarkable as possible. As it is customary for BetConstruct, we have prepared a number of unprecedented projects to reveal at ICE. We will showcase all our gaming and betting products, with our award-winning Sportsbook and Live Casino at the forefront as they are always in high demand among our visitors. We are going to disclose new developments as well. The biggest highlight will be the live testing of our AI-powered scouting tool AJNA and the presentation of our collaborative projects with FashionTV Gaming Group taking place on February 6.

What can both operators and players alike expect to see from you in terms of product development?

They can expect innovations, impeccable service, and absolute transparency. Remaining faithful to our mission of delivering the products which encapsulate our above-mentioned principles, we provide our partners with solutions and services they need and even beyond. They know that with us they can have all their gaming needs fulfilled, let alone getting a scope of services tailored to their business objectives.

BetConstruct has recently struck deals with casino designers Vegas Kings and CasinoDesignPro. What are your expectations following these agreements? Are you planning any further cooperations?

Undoubtedly, we have very high hopes from our recent deals, we believe that our mutually profitable collaborations will also be beneficial for all our partners as our portfolio continues to grow to help them achieve their goals. As you know we are always open for new opportunities, as a company, we believe in innovation and hard work and are willing to sign new partnerships with companies that have the same high standards as we do.

Which jurisdictions do you feel currently offer the most potential for gaming growth?

Well, it is difficult to point out only one jurisdiction. The US market is a not-to-miss opportunity to expand our coverage and we plan to focus on it in the near future, but we will keep an eye on Latin America, too, particularly the markets of Brazil and Argentina. We believe that they might become the largest two markets in the region. The legalization of these two markets was actually quite awaited and it is truly exciting for us to see them show up in the gaming industry.

What discussions should drive the 2019 agenda? Where will the focus be?

Our focus is to keep growing at a higher pace. We have been operating in the LatAm market for 5 years and expect radical changes in Argentina and Brazil soon. We know that our partners count on us and look forward to newer and more advanced solutions, we won’t let them down and never did. This year as well, we will take a lead in gaming advancements.



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