"We have met a fantastic response from our customers," says Jesper Kärrbrink, CEO Mr Green Ltd. "We have seen record high growth in the number of new customers as well as returning customers. It proves that our customers like what we do. This year, we will continue to deliver on our strategy, focusing on increased automation based on our customers' individual preferences and risk behaviours."
Mr Green has worked intensely with Green Gaming or responsible gaming since its inception ten years ago. The award "Socially Responsible Operator of the Year" was therefore one of the most important categories at the event. Already in 2017 Mr Green introduced its Green Gaming tool to its casino customers.
"Responsible gaming has been a key part of our business strategy since the foundation of our company and we are continuously investing in Green Gaming," says Jesper Kärrbrink, CEO Mr Green Ltd. "By the use of gaming data, we increase our understanding of our customers and at the same time we gain better insights about their individual needs. In this way we can secure that every customer is offered relevant entertainment in a safe environment. This is a prerequisite for a sustainable business."