nder the new multi-year contract, PBS will continue to power self-service betting terminals (SSBTs) across Paddy Power’s retail estate.
This includes new content and unique features to deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
In addition, PBS’ new Tap2Bet functionality will be trialed, allowing customers to place bets directly onto terminals with their debit cards.
“I’m very pleased to have extended our agreement,” said Paddy Power managing director retail David Newton. “It is a critical time for LBOs [licensed betting offices] and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”
Playtech BGT Sports chief commercial officer John Pettit added: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.
“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”
Shares in Playtech were trading up 2.61 percent at 417.20 pence per share in London Tuesday morning, while shares in Paddy Power Betfair were trading up 0.16 percent at 6,200.00 pence per share.