erkur Interactive Services a subsidiary of Gauselmann Group, is currently getting ready for the launch of its new sports betting platform, Merkurapuestas.es, at London Affiliate Conference (LAC). The event will take place on February 6-9 at the ExCeL Exhibition Centre of London, together with ICE -held February 5-7.
Merkurapuestas.es will be Merkur’s second online gaming site in Spain. The company was granted in February 2015 a license to operate Merkurmagic.es, which focuses on the casino segment.
Yogonet.com spoke to César Paredes, Spain’s Country Manager who assured the company experienced exponential growth during the past two years. "The company shows sustained growth, both in terms of numbers and products, and we are very pleased with the results obtained."
That is what encouraged them to develop Merkurapuestas.es "Our aim is to offer the best entertainment service for users. For that reason, we are soon launching a new platform which will not only offer sports betting but also a live casino and the most popular games in the market," he explained. As regards other brands’ content, the platform will initially offer Playtech’s most popular games, but will also include other suppliers soon.
The online market, regulated since 2013, is very much consolidated in Spain, having a total of 49 licensed operators. "We are fully aware of the fierce competition that exists in our sector, but we are also confident we will be able to reach a part of the market wich seeks to be treated exclusively. We have a solid costumer support team that will take care of every one of our clients’ needs"
Paredes also explained why they chose London Affiliate Conference for the platform’s launch: "Our Group always attends the most relevant events and, even though we work at a local level in each of our regions, we are an international company. At LAC, we are always willing to meet our partners, including those from Spain, so we believe the conference offers the best meeting opportunity we could ask for"
The company will be found at stand G10, where all its interactive services brands will be present: Merkurmagic.es, Merkurapuestas.es y Merkur24.
"Affiliates are a big part of our project. We always try to collaborate with all of them in the best way possible, and bring them everything they need from us. We have an exclusive platform through which they can follow their prefomance. New affilliates can register there," he added
Grupo Gauselmann will be exhibiting at ICE, where they will focus on their online segement.