With industry veterans behind the initiative

Sportradar launches new data-driven marketing service for sports betting

The launch is part of Sportradar’s global Sports Media Strategy, led by Felix Geyr, whose career spans more than 20 years in the technology and mobile industries.
2019-01-17
Reading time 46 seg
The new service comprises a range of marketing solutions, including sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

The ad:s service provides bookmakers with a range of marketing solutions, including sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

ad:s is led by Rainer Geier, who has worked in the betting and media industries for the last 18 years and established a team of ad tech experts.

The launch is part of Sportradar’s global Sports Media Strategy, led by Felix Geyr, whose career spans more than 20 years in the technology and mobile industries.

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers,” Geyr said.

“ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Condiciones de uso and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR