nterblock's Pulse Arena stadium combines entertainment with electronic gaming. "It's a rarely seen mix in casinos. At first, it was difficult for some to understand the dynamics," said Andrés Morano, Vice President for South America.
Sun Monticello had already deployed 40 terminals in March as part of the SiSun Gaming Bar offer. Thanks to the widespread acceptance shown by the Chilean public, shown in the long queues of people willing to play - especially on Thursdays, Fridays and Saturdays -, manufacturer and operator decided to add new stations to complete the 50.
"It was a year of extensive learning for the operator, the players and us. We learned together, but the balance is completely positive. Pulse Arena proved to be an excellent marketing tool to attract new players. The entertainment proposal aims at millennials and people who did not play, especially after the concerts," explained Morano.
All the gaming bar machines are interconnected and include an HD screen from which you can play roulette, blackjack and point and banking. In addition to following the interaction proposed by the dealers, players can talk with other attendees through a chat system available at each station.
As a result of the success in Monticello and the experience gained in several parts of the world, Interblock is already working on the installation of two stadiums in Argentina, which it hopes to achieve during the first quarter of the year.