bwin.se will utilise the feature-set and content from the Group’s flagship European sports betting brand, offering both pre-event and in-play betting on a huge array of sports. Swedish customers will also be able to access GVC’s market leading casino offer, which boasts content from 33 leading third-party games developers as well as unique titles created by the Group’s in-house studio. In total over 650 slots, jackpots and live table games are on offer from day one, including many exclusives titles unavailable anywhere else.
The Group’s poker offer will be led by partypoker.se, a localised adaptation of its premier poker brand. Swedish players will be able to take advantage of partypoker’s expansive tournament schedule including The Power Series, Daily Majors and Super Sunday, as well as its Sit & Go Jackpots, where three hands can net a prize of over $1 million. Thanks to partypoker’s huge dotcom liquidity pool of players, Swedish customers will be able to will always be able to find a game at a level that suits them.
Commenting on the launch, Shay Segev, GVC’s Chief Operating Officer said:
“We are delighted to get the year off to a positive start with the launch of bwin.se and partypoker.se. We are confident that Swedish customers will enjoy what we believe is the best and most comprehensive online gaming experience in the market. Launching two new labels in such a short space of time after receiving our licence, demonstrates the flexibility of our unique proprietary technology platform.””