International edition
August 18, 2019

Extending IGT Advantage in all 11 of Grupo Sam's Peru casinos

IGT announces contract extension with Grupo Sam

IGT announces contract extension with Grupo Sam
“By extending its deployment of IGT Advantage, Grupo Sam is positioned to maximize the ROI of their casino investments while cultivating meaningful casino-player relationships,” said Marcel Heutmekers.
Peru | 12/11/2018

The casino operator Grupo Sam currently leverages the IGT Advantage casino management solution to streamline operations and facilitate its loyalty programs.

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GT has announced that Grupo Sam renewed its confidence in IGT and its casino management system, IGT Advantage, by extending its systems agreement with IGT for all 11 of the operator’s Peru casinos.

Grupo Sam has been a loyal IGT Advantage user for more than 10 years. The casino operator currently leverages their casino management solution to streamline operations and facilitate its loyalty programs.

“Grupo Sam is proud to continue utilizing the IGT Advantage casino management system throughout all of our properties,” said Jaime Li, General Manager of Grupo Sam’s Newport Capital company. “This proven, customizable systems solution equips us with the tools we need to provide our players with unique gaming experiences while driving play on our casino floors.”

“By extending its deployment of IGT Advantage, Grupo Sam is positioned to maximize the ROI of their casino investments while cultivating meaningful casino-player relationships,” said Marcel Heutmekers, IGT Senior Vice President Gaming, Latin America. “The modular design and scalability of the IGT Advantage product will enable them to be agile in their systems management and add to their offering as their business needs evolve.”

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