International edition
November 16, 2018 | Edition Nº3617

Wendy Anderson Chief of Staff at BMM

"BMM continues to grow at an incredible pace"

"Our expertise was very much in demand at this year’s show and we took part in a number of panels and presentations," BMM's Chief of Staff explained.
United States | 11/08/2018

In an exclusive interview with BMM's Chief of Staff, Wendy Anderson looked back on the company's experience at the 2018 Global Gaming Expo in Las Vegas. Anderson explained what this trade show means for the company and also provided insight into BMM's growth in the US as well as how the deal with competition.

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ow would you summarize your experience at this year's G2E? What did BMM do differently this year from past years?

Without question, this was one of the best years BMM has ever had at G2E. As our global footprint grows and we continue to prove ourselves as the industry’s go-to-market test partner, we’ve expanded the breadth and depth of our activities at G2E.

Our expertise was very much in demand at this year’s show and we took part in a number of panels and presentations. Specifically, BMM partnered with the AGA to deliver the Regulatory Roundtable which was extremely well attended. Travis Foley, COO provided the keynote and Floyd Barroga, VP Technical Compliance provided two presentations, one on Sports Betting and one on Responsible Gaming.

Robin Bernhard, BMM's SR Manager of Education spoke in sessions on Responsible Gaming and the Customer Experience specific to Generation Z. BMM also participated in several presentations delivered at the AGA ‘Innovation Lab’ on the G2E show floor, which covered Cyber Security and Quality Assurance in game testing.

          BMM first came to the US, the testing process for a game took 90 to 180 days. Now, it takes under 30 days.

What was your favorite part of G2E?

While BMM continues to grow at an incredible pace, our core metrics remain quality, integrity and how we partner with clients to deliver better, faster and more-effective testing services. At G2E we have a chance to fully explain this approach to prospective clients and reinforce it to our existing clients. Those conversations are our favorite part about G2E.

We are approaching the end of 2018. Could you provide some commentary on the issue of competition in the test lab industry today?

Competition between gaming test labs has been a driving force for the industry and without it, we would not be under any pressure to perform. An example of how competition can drive success is that when BMM first came to the US, the testing process for a game took 90 to 180 days. Now, it takes under 30 days. BMM drove that performance improvement in the industry through competition. When it comes to velocity, quality and price, our service is unmatched by any competitor.

What events will the firm be attending next? Is BMM going to continue to bring speakers and experts to industry events?

With BMM’s global footprint we’re looking forward to being at all of the major US and international events in 2019 and beyond. BMM’s experts will continue to present and speak on related topics including sports betting, Responsible Gaming, demographics, customer service and cyber security and more. We’re also sponsoring and supporting events as well as hosting a number of targeted events specially for Tribal Regulators and operators. As a trusted consultant to the industry, BMM views it as an essential obligation to educate and inform the industry when and where we can.

BMM
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