International edition
September 16, 2019

Exclusive interview with Greg Colella, VP Product Marketing Scientific Games

“G2E brings forward Scientific Games’ 20 years expertise in the sports wagering market”

“G2E brings forward Scientific Games’ 20 years expertise in the sports wagering market”
This week, Greg Colella, VP Product Marketing, Gaming for Scientific Games, spoke to Yogonet.com on the outcome of G2E, providing his insight on the networking opportunities at the expo and the audience reception to SG’s renewed portfolio and booth.
United States | 10/29/2018

This week, Greg Colella, VP Product Marketing, Gaming for Scientific Games, spoke to Yogonet.com on the outcome of G2E, providing his insight on the networking opportunities encountered at the expo, the audience reception to SG’s renewed portfolio and booth, and what sports betting means to the firm.

W

hich were the highlights in the SG’s portfolio for G2E this year? Did you unveil exclusive products for the expo?
We are launching the new TwinStar Wave XL cabinet, building upon the original Wave cabinet, which was one of the biggest successes for our company and which inspired a lot of lookalikes in the industry. The TwinStar Wave XL has a 49-inch 4K display as part of the package, and some of our biggest franchises are featured with the launch of this cabinet.
If you're familiar with the 88 Fortunes and 5 Treasures games, that's part of a progressive link called Duo Fu Duo Cai. We are introducing a new progressive link at the expo, Jin Ji Bao Xi, which debuted in Asia and Australia to tremendous success. We're showcasing it now as one of our launch products for the TwinStar Wave XL, along with a new version of Dragon Spin, the Dragon Spin Age of Fire (a new game that follows on the huge success from the original Dragon Spin).
The third title to launch on the TwinStar Wave XL is Cash Wizard World, part of the Cash Wizard series, which has been very successful. We're really trying to stack the deck with our introduction of these big titles on this brand new premium cabinet.

Gavin Isaacs, Vice Chairman of the Board and Michael Quartieri, Executive Vice President & Chief Financial Officer at Scientific Games

What can you tell us about your sports betting offering?
At this year's G2E, we wanted to emphasize to customers that sports betting is a big part of what we do. So we created a scaled-down but still large sports book here. Scientific Games can deliver whatever the customer needs, whether it's creating a full-scale sports book, or self-service terminals where you can walk up, put your money in or use a debit card to make your wager without interacting with any live person. Players could also easily make their wager via the portable device.
We cover everything from small operations to large operations, as well as one of the most important aspects for modern sports wagering - mobile. When you look at the really large regulated sports betting markets like the UK, the vast majority of those wagers come from electronic devices.

Are these products tailored only for US or will they also reach LatAm?
They are perfectly compatible for Latin America. We focused on the US market at G2E given the recent change of law. But we can scale our solutions for any operator that wants to utilize them in their enterprise. We've been doing this in the world's biggest regulated environment, which is the UK, for the last 20 years and that has given us the expertise and, most importantly, the experience in implementing sports wagering solutions successfully for any operation, no matter where they are.

This year, your booth design and concept was brand new. What was the response from the audience?
The feedback to our booth has been overwhelmingly positive. We only have three days at G2E and every single second matters. G2E attracts a very large audience, but unfortunately, not everyone who attends is our target audience. This is a business-to-business show, so we want to focus on our casino customers and show them our new products.

In years past, our booth was always busy but we weren't able to focus on our customers the entire time. So we decided to enclose the booth and create a very unique space that more closely resembled a casino environment, minimize distractions, and sustain an intimate and exclusive space for our customers. I think the response has been absolutely exceptional.

Exclusive Yogonet.com
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