International edition
September 16, 2019

Exclusive interview with Johnny Ortiz Viveiros, founder of Zitro

"Games' shelf life is shortened when consumers access an overabundance of land-based and digital options"

"We have stood by our word: from being the leader in video bingo, we have become a global leader in the gaming industry," explained Johnny Ortiz Viveiros to Yogonet in the aftermath of G2E 2018.
United States | 10/24/2018

After his participation in G2E, Ortiz Viveiros told Yogonet that visitors to his stand in Las Vegas were "admired" by the transformation of Zitro into a "much better company in such a short time." The executive also highlighted that progressive banks Link King and Link Me were the "stars" of the exhibition, and referred to the launch of Hit Me up!.

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fter his participation in G2E, Ortiz Viveiros told Yogonet that visitors to his stand in Las Vegas were "admired" by the transformation of Zitro into a "much better company in such a short time." He highlighted the progressive banks Link King and Link Me were the "stars" of his exhibition, and referred to the launch of Hit Me up!. Additionally, the executive explained his strategy to online gaming and said that in most of the jurisdictions where they operate, they provide the best casinos.

After a new edition of Global Gaming Expo Las Vegas, Johnny Ortiz Viveiros, founder of Zitro, spoke with Yogonet about the company's experience as an exhibitor, and considered G2E as an essential appointment for several years. However, he qualified this year as "extraordinary" as they not only presented new products, but also Bryke's range of video slots "fully consolidated."

"Bryke, during his two years of life in the market, was demonstrating superior performance. Today, operators can already be sure that, by choosing Bryke products, they are choosing high-performance products, backed by a growing library of games that protects their investment. The many customers that have come to see us in Las Vegas were amazed by how Zitro could transform for the better in such a short time. And we have stood by our word: from being the leader in video bingo, we have become a global leader in the gaming industry," explained the executive.

In this sense, he observed that a clear sign of Zitro's transformation is the number of customers from around the world who visited them: "And we can already announce that this will translate into an important deployment of our machines in casinos at multiple international markets. Proof of this is our presence in several continents offering, in most cases, the best collection of casinos."

What products or aspects aroused the greatest interest in your stand?

Undoubtedly, the stars on our stand were our progressive banks with panoramic sign Link King and Link Me. They are products that have been successful for several months in various markets in Europe, Mexico and Latin America in general, and in all of them they are performing in a spectacular way. When a product works in our industry, the voice runs fast and nobody wanted to miss seeing them in person. But to be honest, there are many products that shine. From our stand-alone multi-games Pick & Win, Smart Spins, Hot Deal and Spin Hit to our LAP Blazing Pearls or Guns & Gold. All the people who visited our stand were amazed by the variety of offer, and also by the impeccable presentation of each of the products. The design and sound of our games, among other things, are elements to which we give a lot of importance and which we care with a special affection. It is something that everyone perceives when trying out Zitro games and that many customers pointed us out at the fair.

How would you evaluate the launch of the LAP "Hit me up!", And what response did you receive from the new Link Me bank?

Hit Me up! is a new six-level progressive symbol-driven multi-game bank, packed with exciting game features. This game, of impeccable execution, joins our range of LAP multi-game products offering a greater variety so that the operators can offer diversity of experiences to the players. We have dedicated many resources to its development and we are convinced that it will be a success. Link Me has already been installed in several Latin American rooms for several months, demonstrating a superior performance to the best products in theaters. In fact, Link Me was conceived as a possible refreshment for Link King, but the performance of both products is so extraordinary that, who bought Link King, now added a Link Me bank, thus increasing the supply of Zitro machines in your room.

What new trends and demands could be identified by the operators and players, and what are their strategies in that sense to keep their bingo video and video slots updated and attract new segments of the public?

There is a great demand for diversity, new experiences, by the players. The commercial life of the games is shortened, since consumers have at their disposal an overabundance of entertainment and games offer not only in the on-site casino but also, and especially, through digital channels. This entails designing more exciting games, in notable amounts each month, that allow the operator of physical casinos to renew their commercial offer frequently so that it results attractive for the player and, on the other hand, implies redoubling our efforts so that our games are more present in digital channels. In fact, that's why we launched our online versions of the Bryke video slot in G2E, which are now available to online casino operators.

What specific features and functionalities would you highlight as distinctive within your Bryke range to make a difference in the market?

All our games are multigames, even progressive bank games, and this is a very big difference with most products on the market, since the general trend with LAP banks is that they are stand-alone games. As already mentioned, the design and sound of our machines are also a differentiator of our products that can be appreciated in a very remarkable way. On the other hand, I would highlight the Fusion furniture, especially in its slant version, since it is a piece of furniture that offers the most advanced technology wrapped with an unbeatable presentation, ergonomically impeccable and that occupies less space than any other furniture of its kind in the industry. Obviously, each game then has its specific elements to highlight, but listing them all would go into too much detail. But apart from specific product elements that differentiate us from the competition, there are many other aspects that distinguish us, such as the close relationship we have with our customers, or the flexible commercial formulas we offer to them, to name just one couple of them.

How does the Zitro agenda follow and what projects will the company focus on in the medium term?

The agenda is as always very tight, not only we continue with fairs and congresses, as it can be now the Gaming Market Colombia, BEGE in Bulgaria and, of course, ICE in London. I can assure you that we are working hard to fulfill all the commitments made, to continue opening new markets, and, above all, to live up to the trust that customers have been placing in us. We still have a long way to go and we are very excited about what the future brings us, proud and satisfied with what we have achieved so far.

Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
Zitro G2E 2018
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