International edition
November 16, 2018 | Edition Nº3618

Featuring a wide range of conferences

Sports betting and esports will be the highlights on G2E's day two

Sports betting and esports will be the highlights on G2E's day two
In Tuesday's opening key note, Jay Baer, president of Convince & Convert Consulting, spoke to the expo audience on the importance and impact of word of mouth for businesses.
United States | 10/10/2018

After day one of the event featured important semminars, conferences and talks on a wide range of topics, the second day of this year's edition of the Global Gaming Expo in Las Vegas will include even more special events on sports wagering regulations, the convergence of esports gaming and casinos, and the integrated resorts of the future.

T

oday's schedule of the Global Gaming Expo, includes:

Keynote - The Future of Legalized, Regulated Sports Betting in the U.S. with Scott van Pelt

9 a.m. - Special Events Stage

With the Supreme Court's decision to overturn the failed federal ban on sports betting, jurisdictions can now decide if legalized, regulated sports betting is right for them. What are the implications for key stakeholders - such as sports leagues, the media, the gaming industry, and more - and what does the landscape look like in 2019 and beyond?

Learn answers to those questions and more at this interview-style discussion with two of the preeminent thought leaders on the topic: Scott Van Pelt, the anchor of ESPN's SportsCenter and an outspoken supporter of legalized, regulated sports betting - and Sara Slane, senior vice president of public affairs for the American Gaming Association (AGA) who led AGA's advocacy campaign to highlight the failures of PASPA (Professional and Amateur Sports Protection Act of 1992) and helped to enable this significant opportunity.

Overview: The Business of Sports Betting
10:15 a.m. - Special Events Stage

Who is earning money from sports betting and how? What will the ancillary benefits be for the leagues? For broadcasters? For betting operators? If sports betting isn't a "cash cow" then what are the additional benefits that make it a value add for companies.

Esports Gaming Converging with Casino Gaming at Allied Esports
10:30 a.m. - Innovation Lab - Booth #5833

Earlier this year, Allied Esports opened the first competitive video game destination on the Las Vegas Strip when it debuted Esports Arena Las Vegas at Luxor Hotel & Casino. Allied Esports Chief Creative Officer, Paul Chamberlain, will discuss the development of creative strategies and campaigns for an audience steeped in authenticity.

The Resort of the Future: Where Are We Heading?
10:30 a.m. - Titian 2305

The integrated resort of the future will allow gaming experiences to be a broad-based entertainment experience. This session will explore how we continue to move in this direction and synthesize value from all revenue centers, attract new guests and additional revenues from existing patrons, and continue to offer a fresh and compelling discretionary spend experience to customers around the world.

We'll discuss what drives the vision and needs for the resort of the future and the technologies and processes casinos can employ to reduce friction in the guest experience and improve profitability and operating efficiencies.

From hotel check-in to visiting an ATM, what can be done to get the guest where they want to be sooner? We'll explore where these items produce profit and/or reduce operating cost; the role mobile will play; and how to move forward and effectively utilize technology - without alienating those not yet ready or willing to adopt it. Finally, we'll look at best practices in hospitality and other related industries that might influence the resort of the future.

The New Trifecta: Sports Betting, Charitable Giving and Brand Amplification
2:30 p.m. - Innovation Lab - Booth #5833

The integrated resort of the future will allow gaming experiences to be a broad-based entertainment experience. This session will explore how we continue to move in this direction and synthesize value from all revenue centers, attract new guests and additional revenues from existing patrons, and continue to offer a fresh and compelling discretionary spend experience to customers around the world.

We'll discuss what drives the vision and needs for the resort of the future and the technologies and processes casinos can employ to reduce friction in the guest experience and improve profitability and operating efficiencies.

From hotel check-in to visiting an ATM, what can be done to get the guest where they want to be sooner? We'll explore where these items produce profit and/or reduce operating cost; the role mobile will play; and how to move forward and effectively utilize technology - without alienating those not yet ready or willing to adopt it. Finally, we'll look at best practices in hospitality and other related industries that might influence the resort of the future.

Updates from the Show Floor

EVERI Prolific magicians Penn and Teller made an appearance at Everi's booth this year to commemorate the new Penn and Teller game, themed after the famed performers. The duo greeted and took pictures with groups of fans in front of the newly released game while admiring the interactive design of the machine.

Day 1 highlights were as follows:

G2E opening keynote - talk tiggers: turn your customers into volunteer marketers

In Tuesday's opening key note, Jay Baer, president of Convince & Convert Consulting, spoke to the expo audience on the importance and impact of word of mouth for businesses. Studies show that 50% of all purchases are made by peer recommendations, and millennials are much more likely to engage in this method. Using many interactive and amusing examples, the dynamic presentation highlighted four "talk triggers" to create memorable experiences that can be shared by satisfied customers. By offering generosity, responsiveness, usefulness and empathy, companies can give their customers a new story to tell that creates trust and higher engagement.

How states and tribes are preparing for legal sports betting

Tuesday afternoon, experts discussed various obstacles faced by states preparing to legalize sports betting in a session moderated by Chris Cylke, vice president of government relations for the American Gaming Association. Guest speakers included Susan Hensel, director of licensing at Pennsylvania Gaming Control Board; Matthew Morgan, director of gaming affairs for the Chickasaw Nation; and David Rebuck, director of the New Jersey Division of Gaming Enforcement. Offering advice for those seeking to advance their sports betting markets, professionals encouraged regulators to look at other states, tribes and countries to develop a business model that complies with the specific laws implemented within their respective markets. In addition to examining the current state of sports betting in the U.S., panelists also emphasized the importance of securing strong regulatory systems in which operators are suitable, operations are seamless and the appropriate accounting systems are set in place.

SCOTUS Decision: What the ruling actually said and what it means

The speakers - Jonathan Cohen, partner, commercial litigation & disputes, Supreme Court and Apellate; Aurene Martin, managing partner, Spirit Rock Consulting; and Sara Slane, SVP of public affairs, the American Gaming Association - discussed the repeal of Murphy v. NCAA. The session observed the gaming industry and leagues' collective policy objectives: responsible gaming, integrity monitoring, rolling out mobile interstate betting and eliminating illegal markets. Additionally, the casino industry does not want federal involvements, Slane said.

Meanwhile, there is no sports betting on sovereign tribal nation land yet, and legal issues have resulted from the intersection of tribal, federal and state laws regulating sports betting, according to Martin.

Accelerating the Digital Transformation of Your Business

Augmented platforms automate analytics and data science processes, delivering important insights with speed and at a scale that completely disrupts the traditional data market. In this session, Dr. Aaron Chen, VP of data science and solutions at dotData, shared how dotData helps companies quickly develop new marketing strategies for the gaming industry in the augmented analytics space through productivity and accuracy.

Online Wagering Opens New Opportunities in Responsible Gaming Protections

BetBuddy is a platform that uses data and technology to provide a solution for responsible gaming. Simo Dragicevic, CEO of BetBuddy, spoke to guests about how the platform uses algorithms to prevent harm and monitor gambling behaviors. The company breaks it down into four parts to evaluate players and their habits: classification, interpretation, interaction and evaluation. Overall, 30% of frequent players found that the BetBuddy tool is effective and helpful when evaluating personal risk because of the personalization and algorithms the platform uses.

Integrated resorts - Building for tomorrow's technology

Moderated by Charles "Chief" Boyd, principal & CEO of Thalden, Boyd, Emergy, the session looked at the technology demands placed on the future of resorts. Featuring Dike Bacon, principal of HBG Design, Robert Miguel, chairman of the AK-Chin Indian Community and Jared Munoa, president of Pechanga Development Corporation, the panel discussed their experiences with omni-channel branding to market to the modern customer, resort-wide tech offerings such as resort-wide WiFi and using connectivity to offer a better product and market to each individual.

Breaking down the "Why" of analytics in the QA process

Tony McLaughlin, director of quality assurance for BMM Testlabs, discussed the importance of data collection and analytics during a session of Tuesday's Innovation Incubator. McLaughlin discussed how BMM Testlabs provides meaningful analytics to clients based on a quality feedback loop. The data collected provides a map to the root cause of issues, allowing for quick and inexpensive fixes.

G2E
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