etSid, the UK-based casino and sportsbook brand, has announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. Through this partnership, BetSid’s new affiliate programme, which is scheduled to launch within the next few weeks, will integrate with the Income Access Network, an affiliate network tailored to the evolving needs of iGaming operators.
The BetSid affiliate programme will benefit from the Income Access affiliate platform, which features a suite of robust reporting options. With access to data-based insights that drill down to the player level, BetSid will have the tools necessary for effective collaboration with affiliate partners and implementation of strategic initiatives to promote acquisition and retention.
The BetSid programme will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth. This will empower BetSidto recruit affiliate partners rapidly and grow the programme post-launch.
Earlier this year, BetSidannounced its partnership with platform provider FSB, a specialist in online sportsbook and casino solutions. That partnership provides players with access to a comprehensive package of sportsbook products that covers a range of sports markets, including football, rugby, cricket, golf, tennis and more. Greyhound and horse racing are also among the featured products.
Players can also take advantage ofBetSid’s in-play betting feature as well as offerings across casino, live casino and virtual games. The online casino boasts a collection of classic games, including blackjack, roulette and slots.
BetSid, which was founded in 2013 and has an existing land-based presence, has also partnered with the affiliate marketing experts at Affiliate Insider to build an affiliate strategy that further supports the brand’s expansion to a wider online audience.
Paul Kirkby, BetSid Managing Director, said: “We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme. Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “An emphasis on quality product offerings putsBetSidin a strong position ahead of their affiliate programme launch and well into the future. We’revery happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals.”