esterday, Global Daily Fantasy Sports Inc. officially announced its continued expansion in the Italian regulated gaming market following the addition of two new brands, Betaland and Enjoybet which are owned and operated by OIA Services Limited. Both brands have agreed to join the DFS network for the upcoming European football season, which kicks off on the 18th of August. As part of the network of the leading Italian B2B service Microgame S.p.A., who became a customer of Global in February 2018, they will join the Italian network powered by Global.
OIA Services Limited is an Italian licensed concessionaire that operates under the Betaland.it and Enjoybet.it brands in sports betting and gambling in Italy. OIA Services has extensive knowledge of the gaming market and offers an innovative gaming environment, with a competitive product offering. Formed in 2010, the Betaland brand has quickly established itself as one of the top 10 operators in the Italian online sports betting market, representing approximately six (6%) percent market share in the largest gambling market in Europe.
Microgame serves over 30 concessionaires with digital content of which, including OIA Services Ltd, 12 have signed up so far to gain access into the Global-powered DFS network in Italy for the upcoming Football season. These signups are a testament to Microgame's reach in the Italian gaming market and the increasing level of interest in Global's DFS product and network. With the addition of these two brands, the Italian facing DFS network now has exposure to 20% of the Italian facing online sports betting market which last year generated 550M euro in revenue.
Darcy Krogh CEO of Global Daily Fantasy Sports Inc. comments, "We are delighted to welcome the OIA brands to our DFS network through Microgame. Adding an established top tier market player to our network is great for all the participants and assists in driving further interest in our product."
Michele Sprovieri, OIA's Managing Director said, "We are confident we have made the right choice for a DFS product. The Global product is very innovative and we are sure it will be very successful with the Betaland customers."