ncome Access, Paysafe Group’s marketing technology and services provider, has won its fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards, held June 26th, 2018, at the Le Meridien hotel in Philadelphia, Pennsylvania. The award acknowledges the continuing impact of Income Access’ technology and digital marketing solutions for US online casino and poker, daily fantasy sports and online horse-racing wagering brands as well as its launch of the American state lottery industry’s very first affiliate program.
Income Access’ latest ‘Acquisition & Retention Partner of the Year’ award at the fourth annual eGR North America Awards follows 12 months in which the company has maintained its position as the single supplier of acquisition technology to real-money online casino and poker brands in New Jersey and Nevada. A range of operators in both states use Income Access’ software to track, report and analyze all of their marketing channels – offline, online and mobile – as well as affiliates.
The award, which was collected at the awards ceremony by Income Access’ Sarah Robertson, Head of Business Development, and Geoff Smorong, Head of Account Management, also acknowledged the technology’s ubiquitous acquisition role for US daily fantasy sports (DFS) brands and advance depositing wagering (ADW) sites for horse-racing. The platform powers the affiliate programs of DFS market leaders FanDuel and DraftKings and is also used to manage the programs of a wide range of ADWs across the country.
Income Access’ affiliate management services were also recognized by the latest award. The company manages the Caesars Interactive affiliate program, which covers the New Jersey-facing CaesarsCasino.com and HarrahsCasino.com brands and the Nevada and New Jersey-focused WSOP.com sites.
The affiliate team supported Michigan Lottery’s launch in January 2018 of the US state lottery industry’s first affiliate program, which was powered as well as managed by Income Access. Earlier this month, the team extended its presence in the US lottery space by launching an Income Access-powered affiliate program for Pennsylvania Lottery’s new iLottery offering.
As well as the company’s marketing support for state lotteries, the award also acknowledged the suite of additional digital marketing services Paysafe’s Income Access has provided to US gaming companies. These include media buying, app store optimization (ASO), search engine marketing (SEM), social media marketing and content marketing.
Tara Wilson, General Manager, Income Access, Paysafe Group, said: “Over the last year, our marketing technology and services have achieved significant growth in the customer bases of US iGaming and iLottery brands. We’re honored to receive our latest eGR North America award and the industry recognition that it represents. In the post-PASPA American landscape, we look forward to continuing to play a pioneering part in customer acquisition for the gaming and lottery industries.”