Complementing ATG's horse racing product

Kambi Group enters final stage commercial discussions with ATG in Sweden

The company's business activity is regulated by a contract between ATG's owners (the Swedish Trotting Association and the Swedish Jockey Club) and the Swedish state.
2018-06-08
Reading time 42 seg
The two companies are currently in final stage commercial discussions over a partnership which will see the Kambi Sportsbook offered to ATG's domestic customer base.

Kambi Group enters final stage commercial discussions with ATG The two parties are close to agreeing a deal which will see Kambi Sportsbook offered to the horse racing operator's customers

Kambi Group is close to finalizing a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its premium sports betting services.

The two companies are currently in final stage commercial discussions over a partnership which will see the Kambi Sportsbook offered to ATG's customer base.

ATG will soon commence internal product testing and therefore, to avoid speculation, Kambi has decided to update the market on the progress of the negotiations.

The potential partnership comes as Sweden prepares to introduce a new regulatory framework, one which will enable ATG to complement its horse racing product with a full sports betting offer for the first time.

Kambi will give more detail about the commercial impact of the deal upon its completion.

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