ncome Access, Paysafe’s marketing technology and services provider, will exhibit at this year’s iFX EXPO International conference, held at the Spyros Kyprianou Centre in Limassol, Cyprus, from 22nd to 24th May 2018. On 23rd May, Income Access will also host an affiliate marketing workshop tailored to forex and financial trading brokers attending the event.
Income Access will exhibit at Booth 37 alongside other Paysafe companies, Skrill and NETELLER digital wallets. Income Access attendees will include Vice President of Strategy Sarafina Wolde Gabriel and Global Head of Sales Jonathan Vintner, who will provide demos of Income Access’ flagship affiliate platform to track, report and analyse affiliate programmes, including its Ad Serving and mobile-app tracking tools.
The team will also showcase the company’s Income Access Network, which supports affiliate programme growth by connecting merchants to an extensive database of segmented affiliates. Forex brokers visiting the Income Access booth will be able to discuss the company’s broader digital marketing services, including affiliate programme management, media buying, search engine marketing (SEM), social media marketing and app store optimisation (ASO).
At 10:00 a.m. local time on 23rd May in the Workshop Room of the Sypros Kyprianou Centre, Wolde Gabriel will present an affiliate marketing workshop, ‘How to benefit from an affiliate programme to increase your acquisitions and maximise your revenues’. The presentation will discuss the benefits of launching an affiliate programme and how the channel complements brokers’ broader digital marketing strategies.
Wolde Gabriel said: “We’re excited to exhibit at the iFX Expo International conference, one of the retail forex and financial trading industry’s biggest annual European events. The financial trading space is an increasingly important business focus for us as a company. We look forward to discussing our diverse marketing solutions with brokers and sharing our insights on affiliate marketing’s growing role in trader acquisition at our workshop.”