ambi has appointed Mattias Eriksson to the newly created position of Chief Product Officer, with the innovation strategist tasked with driving the development of Kambi’s next generation Sportsbook and its readiness for the US market.
Based out of Kambi’s product-focused Stockholm office, Eriksson will lead the supplier’s product strategy, design and implementation to ensure Kambi can continue to provide its customers with the most sophisticated and exciting Sportsbook available.
Eriksson brings to Kambi ten years of experience at Swedish sports betting monopoly Svenska Spel, including four years as Director of Business Development and Innovation.
More recently, Eriksson spent six years as an advisor and consultant to a range of e-commerce organisations, where he assisted with the creation, development and execution of product strategy, innovation and change.
As well as delivering the innovative and cutting-edge product demanded by evolving sports betting market and audience, Eriksson will also be responsible for creating a Sportsbook able to lead a potentially soon-to-be regulated US market.
“Kambi already has a fantastic product – the best Sportsbook on the market but, even more importantly, it has the capabilities required to meet the challenges of a rapidly changing sports betting industry,” Eriksson said.
“As a lifelong follower of US sports, I’m particularly excited at the prospect of bringing Kambi’s knowhow to American sports fans, and I’m confident we will have a product in place they will love as much as our customers around the rest of the world already do,” he added.
Eriksson will report to Kambi Deputy Chief Executive Officer and Chief Business Development Officer Erik Logdberg.
“I’m delighted to welcome Mattias as our new Chief Product Officer,” Logdberg said. “Mattias’ knowledge and expertise in creating and commercialising future-ready products will be invaluable as we continue to build our product organisation.
“Our transformation into the future hinges on our ability to create products that help our operators outperform the market, and Mattias is the perfect fit to enable our ambition.
“Together with a group of some truly talented people, we are confident Mattias will elevate the Kambi Sportsbook to the next level and in doing so extend our lead over the competition,” he added.