ow could you summarize Patagonia's visit to ICE and LAC London 2018?
Patagonia Entertainment attended ICE for the second consecutive year as the company goes from strength to strength. It’s the perfect environment to catch-up with our partners and customers. Meeting face-to-face develops better relationships and provides an opportunity to discuss new collaborations and shifting market trends. A key takeaway from the event since last year was the significant interest the Latin American iGaming market and what content is required to make a success of this exciting region. ICE allowed us to visualize our roadmap for the year ahead, grow our contact list and meet customers whom we were already in discussions with in person.
What can both operators and players alike expect to see from your company this year?
This year promises to be a seminal one for Patagonia Entertainment. We’ll be launching a number of innovative products and exclusive content to expand our offering. It’s important to provide a fresh games portfolio to cope with increased demand around the Latam region. We’re in the final stages of agreeing a deal to distribute our content in several Brazilian based casinos. Brazil is a fascinating market and our local expertise will enable operators to make the most of the opportunity. As always, there will be proprietary games being launched alongside partner content. A focus on due diligence through certification will allow the business to expand through Latin America.
Which content from Patagonia library will have the greatest impact in Latin America? Why?
Patagonia’s video bingo content has been a key driver in company growth from the beginning and it has all been developed exclusively for the Latin American gaming market. It’s a tough choice, but if we were to choose one flagship product it would be the selection of Pachinko games which have been developed in HTML5, as well as the rest of our catalogue. Each game has multi-currency and multi-language options to adapt to any market. Patagonia’s solution is complemented by several third-party integrations with the likes of MGA, RCT, Spinomenal, Ezugi, Ortiz, FBM and Zest. Between this respected partner portfolio, there are slots, table games and live dealer games to ensure all players’ demands are met within Latin America.
With the regulation of online sports betting, Colombia has become an interesting market for many operators and suppliers from other countries with strong regulations in this segment. You're already working with BMM. Can we expect news from Patagonia anytime soon?
Developments in Colombia have been intriguing to watch and now they have regulated online sports betting there will be a number of suitors for expansion. Closing a recent deal with international gaming testing laboratory, BMM Testlabs has positioned Patagonia perfectly to enter the space. Lots of casinos are turning their attention to Colombia and we felt it was important to have everything in place to capitalize on the huge opportunity. Working closely with BMM to certify our content means our games can be some of the first to be considered and we expect further news on the process by the close of the first quarter.
There are several brand-new events focused on the gambling industry in Latin America. What trade shows are you going to attend next?
Following on from the success of ICE, we plan on attending many more showcase gaming events throughout 2018. To name a few, we’ll be at FADJA, Brazilian Gaming Conference, Caribbean Gaming Show Cancun, Peru Gaming Show, EIG Amsterdam, SAGSE and G2E Las Vegas. Each has its own merits and it allows us to continue to meet with current partners and potential clients. These events also give Patagonia a chance to reveal some of our exciting plans on some of the grandest stages.
What are Patagonia's plans for this year?
The year ahead has an action-packed roadmap which will require plenty of hard work to ensure we deliver on our company promises. Our expert team will ensure we hit our targets to maintain the momentum created over the past few years. For the remainder of the year, we will welcome onboard more fantastic partners as well as launching further products within Colombia and Peru. Another focus will be increasing Patagonia’s brand exposure throughout Europe. Video bingo remains a key element of our business strategy, but we’ll continue to diversify our offering.