EGT Interactive slots into ICE London with new vision

EGT Interactive, which is renowned for its interactive booth and impressive floorshows at previous editions of the London exhibition, will be using the headline, ‘It’s London PLAYtime’, to establish its brand, expand into new European markets and embrace their own brand slogan ‘We Make People Play’.

Explaining the thinking behind their latest concept, EGT Interactive’s Managing Director, Todor Zahariev, said: “ICE is the most important event in the Gambling industry which is why we put a lot of effort in staying in line with new trends while trying to be creative and preserve our identity at the same time. We will introduce a new vision to our booth which will be fully interactive and feature classic elements of the traditional slots which define our portfolio.”

EGT Interactive, one of the leading worldwide gaming manufacturers, has established itself as slot providers with proven engine technology and powerful interface capabilities which the company will bring to the forefront of its stand at ICE. Zahariev continued: “This year the whole creative concept of our stand at ICE is designed with some of the leading titles from our portfolio in mind. Classical slots such as 40 Super Hot, Burning Hot, Supreme Hot, have been in the top charts of the preferred by the players titles for a long time and with 15 years international brand presence, our slots are instantly recognizable to many players in a number of markets. At the same time, we will be showing the great variety in the themes of our slots – from the Greek Mythology and Ancient Egypt through the Far East to mystical fairy-tales.”

In addition to this year’s interactive booth, Zahariev confirmed EGT Interactive’s number one priority at ICE will be existing and potential partners. Commenting on the company’s expansion, he explained: “We are already working with some of the top operators from most of Europe. At ICE we will be looking for new partners to extend our existing network of casino operators in the regulated territories, with an emphasis on Italy and Spain, which are the next jurisdictions we hope to obtain licenses for.”

He added: “To all gaming professionals I would like to wish a successful and busy show! The EGT Interactive team is looking forward to meeting the industry to discuss any interesting topics, give insights as far as the business is concerned or just to have a coffee while enjoying our stand’s entertainment program.”