ware of the fact that casinos are no longer just about gaming but rather a comprehensive experience with hospitality very much at its core, from the smallest betting parlor to the largest integrated resort, the UNLV is releasing a Gaming & Hospitality Education Series will attempt to train executives with casino companies and gaming vendors who have training in only gaming or hospitality. Presented by the William F. Harrah College of Hospitality, the Education Series will show how the two disciplines—gaming and hospitality—complement each other.
The UNLV Gaming & Hospitality Education Series will commence monthly half-day Episodes that will include two 90-minute seminars on different aspects of one topic. The Series will start in March 2018 and continue in April, May, October, November and December. The Series will also be available as a webcast, opening up this important educational opportunity to executives all over the world.
The Series will be organized and produced by GGB magazine, the leading trade publication and undisputed source of up-to-date information for global gaming, and Applied Management Strategies, one of the industry’s leading consulting companies, in collaboration with the William F. Harrah College of Hospitality at UNLV. Speakers and participants at the Series will be the leading experts in their fields, providing information for all attendees, who will receive a certificate of accomplishment from UNLV upon completion of the six series sessions. The episodes will be a mix of intense panel discussions, individual learning sessions by one instructor, and interactive feedback to provide all attendees with a wide range of opinions and facts. The series will benefit all attendees from any segment of the gaming industry with information, take-away tips, and networking.
“We feel the UNLV Gaming & Hospitality Education Series will be a groundbreaking and ongoing educational opportunity for gaming executives around the world,” said Stowe Shoemaker, the dean of the UNLV William F. Harrah College of Hospitality. “These high-level seminars will keep executives informed on a variety of challenges and opportunities that are affecting the industry around the world.”
The first seminar will be held on March 22, 2018, and the topic will be Casino Games: Spanning Generations. A panel discussion will be moderated by GGB editor and the world’s most respected slot expert Frank Legato, and include Melissa Price, senior vice president in charge of gaming for Caesars Entertainment, and Charlie Lombardo, a slot consultant and most recently the corporate senior vice president of casino operations at Seminole Gaming, along with several dynamic young slot executives currently managing gaming in high-profile casinos. Price and Lombardo have more than 50 years experience directing slot and gaming operations at some of the largest casinos in Las Vegas and around the world. Following a networking break, industry legend and AGA Gaming Hall of Fame member John Acres will break down the “free play” programs in the industry, examine slot promotions and bonusing, and demonstrate what works and what doesn’t in today’s slot world.
In addition to the first topic, subsequent episodes in 2018 will include:
• Non-Gaming Revenue
• Data Analytics
• Player Development
• eSports & Sports Betting
• Payment Solutions
Future Episodes will include:
• Skill games
• Non-gaming amenities and ROI
• Customer behavior
• Customer service
• Hotel operations
• Loyalty programs
• Leadership and mentoring, and more
The target audience will be the middle management of the industry, giving those executives the tools they need to understand the intricate relationship between gaming and hospitality. The knowledge they gain at the Series will immediately pay dividends for any company in or serving the gaming industry.
“The exciting part of this seminar series is that it will cover the wide range of disciplines that are a part of today’s casino industry,” said Roger Gros, the publisher of Global Gaming Business. “Whether you run an integrated resort or a small regional casino, the information will be valuable and productive for your executives immediately.”