n a recent press release, the eSports brand Unikrn has announced a partnership with MGM Resorts International to bring live competitive gaming and eSports tournaments to LEVEL UP, within MGM Grand Hotel & Casino. Since its opening in December 2016, LEVEL UP, located between Hakkasan Nightclub and the MGM Grand Race & Sports Book, has aimed at changing the way Las Vegas views lounge entertainment. The addition of bi-weekly esports competitions will enhance the diverse offerings within the venue, providing additional interactive opportunities for guests within this skill-based adult playground.
In 2018, Unikrn will host tournaments on Fridays and Saturdays from 4 p.m. to 10 p.m. Each tournament will offer competitors exciting prizes including cash and UnikoinGold tokens, among others, as well as exclusive experiences at select MGM Resorts properties.
Unikrn considers this a right step in the direction of cementing itself as a global leader in esports by bringing tournaments, professional coverage, regulated betting and interactive gaming to esports audiences throughout the years.
“There's never been a partnership quite like this fusion, and we're pumped to be in the center of it,” said Rahul Sood, CEO Unikrn. “Traditional entertainment destinations have a lot of room to grow in appealing to esports and gaming fans, and MGM Resorts International is leading the way, with Unikrn, by bringing regular esports tournaments to LEVEL UP -- this is thrilling.”
Lovell Walker, executive director of interactive gaming development for MGM Resorts International, said, “LEVEL UP was designed to attract both the next generation of players and current players seeking innovation, making this partnership with Unikrn a great fit within the space. With our commitment to the future of esports and increased focus on enhancing our guests’ entertainment experience, we know Unikrn will be a tremendous partner.”