he main highlight of the Greentube presentation at G2E 2017 was Greentube Pro, the innovative B2B social casino platform developed by BlueBat Games for the US market. Making its return to the principle US gaming show, Greentube Pro again proved to be a major attraction for visitors. The success of the platform at Foxwoods Resort Casino has established Greentube’s market position as a key provider of top-performing social casino gaming products.
Greentube Pro was designed as a marketing tool for land-based casinos to engage with players when they are away from a physical location, and the platform provides a seamless virtual experience on PC, tablet and mobile devices. The marketing capabilities and content portfolio have developed rapidly over the last 12 months, with the latest version positively received at G2E.
Gabriel Cianchetto, Greentube President of Market Development, North America, commented: “Interest in Greentube Pro continues to grow as US casino operators are starting to understand that a private label social casino solution provides a tremendous marketing platform to extend their brand, engage with their customers and bring them back to their property. For the first time, through Greentube Pro casinos now have a revenue-positive marketing tool at their disposal by allowing players to purchase virtual currency.”
“What other marketing tool can make that claim. Our customer base continues to grow and now includes Foxwoods in Connecticut, Treasure Island in Minnesota and most recently Mt. Airy Casino in Pennsylvania. Currently, we are working on two new major projects, one in the US market and one international, which will further increase our market share while introducing new features and functionality,” added Gabriel Cianchetto.