International edition
October 26, 2021

Affiliate program for lottery brand managed by Income Access

LiveLotto partners with Income Access for marketing expansion

LiveLotto partners with Income Access for marketing expansion
LiveLotto already enjoys high brand awareness in the UK market.
United Kingdom | 10/30/2017

The UK-based iLottery operator and subsidiary of Beda Leisure has launched a new affiliate program with Income Access.


iveLotto, launched in 2015 and licensed by the UK Gambling Commission, offers players a unique low-stakes, quick-win lotto. An iLottery appealing to the digital generation and millennials among other player demographics, the brand’s main online lottery game runs live draws 24 hours-a-day, seven days-a-week, and provides players with the opportunity to win up to £25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.

The site also offers a suite of instant-win games. These include Pariplay-powered titles such as Cops and Robbers, Atari Asteroids, Mega Love, Cash Cuisine, and Royal Charms. All instant-win titles and the main LiveLotto game are optimized for play on desktop, iOS and Android devices.

New LiveLotto players receive 10 free entries when they deposit a minimum of £5, as well as free entry to the brand’s £5,000 jackpot giveaway.

Following the integration of the LiveLotto affiliate program with Income Access’ platform, affiliates will be able to promote this leading iLottery brand. To accompany the program launch, all new affiliates will receive 50% revenue share for their first three months of promotion, and between 25% and 35% thereafter. There will be no negative carryover and CPA deals are available on request.

Affiliates will also benefit from the program’s management by Income Access’ team of affiliate managers, who have multiple years’ experience growing iLottery programs. Through LiveLotto’s integration with the Income Access Network, the brand will be connected to over 25,000 affiliates.

Benn Timbury, co-founder and CEO of LiveLotto, said, “When looking to launch our affiliate programme, we listened to the affiliate community and many recommended Income Access. It’s a platform that they had already incorporated, and trust. We’ve had success offering LiveLotto on national television and across digital media, and now wish to offer our unique product to affiliates.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, commented, “We’re excited to launch our technology and marketing services partnership with a unique and innovative iLottery brand. LiveLotto already enjoys high brand awareness in the UK market, and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network.”
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