laytech’s strategy is to acquire complementary technology which extends its software and services offering to the gambling industry’s leading operators. The integration of BetBuddy’s behavioral identification and modification software into Playtech’s IMS player management system will enable Playtech to continue to lead the industry in the delivery of Responsible Gambling products and services.
The integration will deliver a Responsible Gambling player management platform and will give Playtech's licensees the opportunity to offer their players a safer environment in which to enjoy Playtech’s omni-channel products, features and functionality. The acquisition will ensure the Playtech platform will be well placed to navigate the continually evolving global regulatory challenges around Responsible Gambling in online and retail markets.
Playtech trialled Bet Buddy’s analytics software earlier this year, using its algorithms to detect at risk behaviors.
Ian Ince, Head of Regulatory Affairs and Compliance, Playtech, said, “Responsible Gambling is a cornerstone in all Playtech’s offerings. This acquisition demonstrates our commitment to producing solutions and games that will enable Playtech and its customers to be the most responsive and responsible businesses in the industry.”
Simo Dragicevic, CEO, BetBuddy, commented, “We look forward to working with the Playtech Compliance, Business Intelligence, and Game Development teams, in partnership with Playtech’s customers and wider industry stakeholders, to continue to help to raise standards in Responsible Gambling.”