he deal will run through the 2018-19 season and will see Brickhill work with the club to expand its presence in the Asian market.
English Premier League clubs such as Everton and West Ham United have also recently unveiled partnership agreements with forex companies.
Speaking of the deal, David Thomas, commercial director at Southampton, said, “We look forward to developing this partnership over the next two years and working with Brickhill Capital as we continue to expand our fanbase in Asia and explore new commercial opportunities across the region.”
Guoxian Chen, chief executive of Brickhill, also commented, “Our partnership with Southampton is our first-ever sporting partnership and it demonstrates our commitment to expanding our footprint globally.
“The club has a great reputation for having solid and stable structure, and this is what we value and focus on at Brickhill Capital.”