International edition
September 21, 2021

Gaming industry veteran spent 10 years at Cherry

Burvall appointed to Enteractive’s board

Burvall appointed to Enteractive’s board
Fredrik Burvall said he has "big ambitions" to grow the company’s international footprint.
Malta | 09/26/2017

The player retention solutions supplier has announced former Cherry Group chief executive Fredrik Burvall is to join its board.


urvall spent more than 10 years at Cherry where he served as CFO and most recently, group CEO.

Under his leadership, the operator grew exponentially in Scandinavia, acquiring seven firms during his time, including casino and sportsbook brand ComeOn.

Enteractive’s Player Reactivation Service helps operators turn churned players into active users through its one-to-one personal phone calls. Its services are designed to reduce the costs of an operator’s customer service helpdesk.

Commenting on the appointment, the former Cherry boss said, “I’m thrilled to have begun a new chapter of my career with Enteractive, one of the industry’s leading providers of player retention solutions,

“We have big ambitions to grow the company’s international footprint with our unique and personal offering, which helps operators reactivate churned players and keep them engaged.

“Most operators are focusing on taking in new customers, but forget to focus on the existing customer base, especially the inactive players. I believe that re-activation will be the next big thing in iGaming especially now more markets are being re-regulated and taxed locally.

“Operators probably don´t know what a gold mine they are sitting on. I am sure Enteractive with their IPRs and player retention solutions will be a major player helping operators develop and maintain high margins.”
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