ogether with its parent company NOVOMATIC, Greentube will showcase a unique selection of its premium interactive content. A highlight of the presentation this year will be Greentube Pro — the private-label social casino solution uniquely responsive to the expectations of players who thrive in an interactive world.
The platform, developed by Greentube subsidiary BlueBat Games, is designed to enhance player retention and boost new player acquisition for land-based casinos. Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom-branded gaming experience. The platform is fully customizable, allowing land-based casinos to select from the extensive NOVOMATIC games library.
Following a number of successful launches during the past year, Pennsylvania's first MA Four-Diamond casino resort recently launched its social casino — Play Mount Airy powered by Greentube Pro. "We designed Greentube Pro to track player behavior in order to provide targeted in-game marketing capabilities, as well as the opportunity to shop and socialize online," said Gabriel Cianchetto, President of Market Development, Greentube North America.
"Much has happened in the last year as casinos around the US have looked to Greentube to create customized social platforms. We have been quite busy and have much to share at G2E 2017."