New Marketing Director joins Soboba Casino

According to Scott Sirois, General Manager of Soboba Casino “We are thrilled and overjoyed to have Gene onboard. His proven talents are exactly what we require for the monumental project at hand.” He continued, “His deep-seated passion for success and creative concept is something to be admired. We are truly lucky to have him.”

Gene has had over 26 years of marketing experience in gaming, hospitality and tribal enterprises. Prior to joining the Soboba Casino team, Gene served as the Executive Director of Corporate Marketing for Buffalo Thunder Resort and Casino of the Pojoaque Gaming Enterprise in Santa Fe, New Mexico. In his capacity, Gene rebuilt and revitalized the marketing team by analyzing, planning, implementing and executing marketing initiatives set forth in an effort to maximize productivity and revenue.

When asked about his new position Gene stated, “It is exciting times for the Soboba Tribe and I am thrilled to be part of it. Together we are going to open a brand new casino resort, and have a lot of fun doing it.”

Soboba Casino features approximately 2,000 of the newest, hottest slot machines, an expansive and modern non-smoking room, 20 classic gaming tables featuring all your favorite card games, and a large outdoor event arena which easily accommodates over 10,000 people. Need to recharge & refresh? Visit the cozy Soboba Cafe and Coffee Kiicha, or experience AC's Lounge with full cocktail bar and three giant HD flat screens including the “Sobobatron,” the Inland Empire’s biggest HD video wal