International edition
September 25, 2020

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Lottoland launches revamped affiliate program

Lottoland launches revamped affiliate program
The Gibraltar-based online lottery brand has relaunched its affiliate program in partnership with Paysafe’s Income Access.
Gibraltar | 08/24/2017

The Gibraltar-based online lottery brand has relaunched its affiliate program in partnership with Paysafe’s Income Access.

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ounded in 2013 and licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Association,Lottolandallows players to bet on the outcome of some of the world’s largest lottery draws. Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions andthe EuroJackpot; American lotteriesPowerBall and MegaMillions; the UK Lotto; the German national lottery;the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.

In April 2017, Lottoland added WorldMillions to its offering.The brand’s first independent lottery product offers players the chance to win guaranteed jackpots of up to £100 million twice a week.

In addition to its core lottery wagering offering, Lottoland boasts a wide range of online scratch card and instant win games. The brand’s featured scratch cards include Atari Star Raiders, Instant Millionaire, and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland’s instant-win titles.

Through the Income Access software’s integration of Lottoland’s affiliate program, affiliates can now promote this cutting-edge iLottery brand. The revamped Lottoland affiliate program offers affiliate a revenue share commission structure of between 25% and 35% depending upon net revenue.

James Dominique, Senior Affiliate Manager at Lottoland, said,“We have chosen to relaunch our affiliate program on the Income Access platform, given the company’s strong reputation in the affiliate marketing space. We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing ourteam to be more strategic when running the affiliate program and improving our overall marketing ROI.”

Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, added, “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate program on our software. Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.”

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