International edition
September 23, 2020

Firm looking to strengthen its presence in LatAm and African markets

BtoBet forms partnership with BetGames.Tv

BtoBet forms partnership with BetGames.Tv
BtoBet has confirmed its alliance with BetGames.Tv to propose live streamed games and lottery in retail betting shops.
Malta | 08/22/2017

BtoBet has confirmed its alliance with BetGames.Tv to propose live streamed games and lottery in retail betting shops.

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ommenting on the deal, BetGames.TV’s Head of Sales Christian Maglia said, “It’s a pleasure to be partnering with a farsighted igaming software provider such as BtoBet which is expanding inthe fast-evolving markets ofAfrica and LatAm, providing local operators with fitting technology, suitable for their needs for mobile, online and retail businesses. This agreement extends an existing collaboration between BetGames.tv and BtoBet and I firmly believe that BetGames.Tv gaming content, together with BtoBet’s omnichannel platform will continue delivering a compelling gaming experience worldwide.”

BtoBet's chairman Alessandro Fried stated, “Following the concept to set the player at the centre of the gambling experience, we are very proud to have started this collaboration with BetGames.Tv. In fact, the offer of streamed games and lottery creates a new gambling dimension in the retail betting shops for players living in regions like Africa and Latin America. A dedicated satellite channel gives players the possibility to enjoy a new – and really appreciated - gambling experience also in areas where the internet connection is not always working perfectly.”

Fried concluded, “BetGames’ Cashier application, available across Windows, web and Android platforms, will be offered via BtoBet’s platform. Our solution perfectly suits those operators who are looking for innovative products.”

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