There's a high demand for reliable, independent measurement of value in esports," Howard Appelbaum, the president of Nielsen Entertainment, said in a statement. "We're excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space."
"The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define," said Craig Levine, the CEO of ESL in North America. "We're excited to partner with Nielsen and other industry leaders to guide the framework to measure esports sponsorships, shape the industry, and help further accelerate the esports industry overall."
ESL is one of the partners on an advisory board for Nielsen's new initiative, and ESPN also has a seat on the board. Other members include Facebook; FIFA; Major League Gaming and Activision Blizzard; the NBA 2K League; The Next Level, an industry business platform; Sony PlayStation; Turner Broadcasting; Twitch; Twitter; Unilever; and YouTube.