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September 27, 2021

No launch date set yet

DraftKings sets sights on Ireland

DraftKings sets sights on Ireland
Despite not having set a launch date for the Irish Daily Fantasy Sports platform, the company said it expects to roll out services in the country later this year.
Ireland | 08/18/2017

Despite not having set a launch date for the Irish Daily Fantasy Sports platform, the company said it expects to roll out services in the country later this year.

D

raftKings’ Chief International Officer Jeffrey Haas confirmed the news to Irish press this week saying his company had been in touch with authorities from the Irish Department of Finance to open discussions on how a “skill game” like DFS should be taxed. The DFS giant is confident about forging marketing partnerships with Irish media and tech companies.

The news comes hot on the heels of rival FanDuel's decision to exit the UK market after just a year of operation.

Of course, the big question is whether there is a market for Daily Fantasy Sports outside the US, especially in countries like the UK and Ireland, where sports betting is part of the culture. Haas believes in the potential of Daily Fantasy Sports: “If you do a search on Twitter for ‘DraftKings’ and ‘Ireland’, you will see dozens of request from players asking when we’re coming, There’s clearly pent-up demand that already exists.”

“Irish sports fans are incredibly passionate and they make themselves known wherever they are found,” Haas said. “I’ve seen that attending a lot of Liverpool matches at Anfield Stadium. I know Liverpool FC is very popular in Ireland and we have a great partnership with Liverpool.”

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