owadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.
Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.
BtoBet's farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values. How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.
In this perspective, the company’s unconventional vision allied with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision. In multiple sources of data,
BtoBet's cutting-edge platform combines its technological capacity to reconcile data emanating from different devices.
It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.
Alessandro Fried, BtoBet's chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider - and not a B2C operator that just opted to work in the B2B space.
Commenting on the success of the company, Fried concluded: “To reach this aim, BtoBet's IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”