nnovation in technology plays a key role in the mobile channel. In the sports-betting industry, both traditional and in-play, players are provided with a huge range of sports, events and bets. The selection of events must be quick and the customers need suggestions to access their preferred content, all in one click.
BtoBet has created a useful technical handbook to give tips and insights into how to manage mobile betting Ux. To discover more, download the full document here:
BtoBet’s CEO, Kostandina Zafirovska will be a speaker in the panel “Mobile Ux – the next big challenges for bookmakers” on July 12 at 16.45 - room 1. Anticipating the discussion, she highlighted:
“Today it is necessary to provide a “true personalization” of the user experience, to give a layout designed around the individual client, deliver a responsive and working layout regardless of the device it will be viewed on,” and she specifies, “this means providing a layout that is designed around the individual client and the device it will be viewed on. For an excellent UX to be considered optimal it must be accompanied by the capability of the operator to anticipate bettors’ wishes and provide a compelling service together with a unique experience. This is the key to attracting the punters, giving them a unique experience and keeping them loyal to the brand.”