International edition
September 22, 2020

Company entered Nigerian gaming market 5 years ago

Sirplay strengthens expansion with Betabet deal

Sirplay strengthens expansion with Betabet deal
The Maltese company that has over 10 years of experience providing white-label and turn-key sportsbook software to over 100 clients worldwide is continuing its march in the African sports betting market.
Nigeria | 06/19/2017

The Maltese company that has over 10 years of experience providing white-label and turn-key sportsbook software to over 100 clients worldwide is continuing its march in the African sports betting market.

I

ndeed, the company entered the Nigerian market 5 years ago and since then it has provided its cutting-edge betting software to over 40 bookmakers in the Country. One of the latest collaborations started with BETABET2000, a Nigerian sports bookmaker established in 2015, which decided to rely on Sirplay’s modular platform for its online betting shop.

The provided platform includes: the sportsbook and live betting modules, with the major sporting events across Europe, Asia and America; virtual games, with 3D sports and races (dog race, horse race, speedway, etc.); and the online casino with slot machines and table games.

The biggest challenge in operating in Lagos, Nigeria, is the strict regulation controlled by the Lagos State Lottery Board. Indeed, the Maltese company had to work with the lottery regulatory body in order to meet all the requirements maintaining the user-friendly interface and all the possible automation in the back-end to avoid stressful daily report to the bookmaker.

Betabet’s CEO said “Sirplay has given our company an edge over our competitors with their cutting-edge technological advancement, prompt service delivery and most crucial, pocket friendly service.”

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