toBet’s expert will be on hand to talk to all CIS - East European operators about which technologies they should be adopting and what the trends are in the markets of Russia and elsewhere in Eastern Europe for established online gaming and for new product sets such as eSports.
According to BtoBet’s chief executive Kostandina Zafirovska, The Commonwealth Independent States, and Eastern Europe in general, need a different approach to the gaming and betting industry compared to other regions of Europe.
“In the majority of the countries in Eastern Europe online casino and sports betting are not regulated or face heavy restrictions,” she said. “Partly as a compensation, these markets have seen a burgeoning interest in online gaming and eSports competitions. As a consequence, today’s bettors in this area are shifting from traditional sports to cybersports, preferring mobile and desktop to shops. It is a factor that operators should bear in mind when they are exploring the potential for these markets, particularly so in the case of Russia where the government recognized competitive video-gaming, eSports, as a sport in 2016,” she said.
BtoBet will give a live demo of its advanced tools that can help operators to:
Monitor players’ behavior
Understand their preferences
Provide them with tailor-made offers
For more information about the event visit: www.russiangamingweek.com