Betradar to offer Player Props on four European football competitions

Betradar, Digital Sports Tech partner up for Player Props

The deal will see the leading solutions provider to the sports betting industry provide a range of player proposition betting markets -Player Props- to operators across the world.
2017-05-17
Reading time 1:21 min
The deal will see the leading solutions provider to the sports betting industry provide a range of player proposition betting markets -Player Props- to operators across the world.

Player performance betting — which is an almost untapped segment of the sports betting landscape — allows operators to offer customers hundreds of additional markets as all initial odds, odds updates and full resulting is delivered by Betradar via their usual XML feed format.

Betradar will offer Player Props on four European football competitions including the English Premier League and the UEFA Champions League, as well as the NFL, NBA, MLB and AFL.

Some examples of markets that operators will be able to offer their customers include:

• Cristiano Ronaldo to have at least 3 shots on goal against Juventus (UCL)
• LeBron James will have over/under30 points against the Spurs (NBA)
• Tom Brady will have at least 360 passing yards against the Falcons (NFL)

For each player and statistic combination Betradar will be offering up to six different markets or performance conditions, which means for the first time operators are able to offer bettors a wide range of odds to bet on for these players as opposed to only being able to offer a traditional over/under price.

Speaking about the partnership, Ari Lewski, Executive Director of Digital Sports Tech said, “This partnership is a ringing endorsement of the quality of our platform, pricing algorithms and trading team. By partnering with a well-respected provider like Betradar, we are now well positioned to really capitalize on the significant growing interest we are seeing globally on player proposition betting markets.”

Michael Maerz, Managing Director Betting at Betradar, added, “Traditionally, offering these kinds of bets and markets has been interesting to operators, but has unfortunately been labour intensive, especially around the setting of odds and the settling of bets. Now, working with Digital Sports Tech, we can offer a solution to operators that has emotional appeal for bettors, that attracts a broader church of customers and that will boost their turnover without any additional efforts”.

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Condiciones de uso and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR